Content marketing strategy differs from company to company, therefore these strategies also affect differently amongst the peers. Content marketing was created so that the customer gets to know about a product and its description in a unique manner. The representation helps in attracting the audience’s attention and influences the consumers into buying various types of products. Through various channels or mediums, companies have been sharing content with the audience for years; and with the rise of digital marketing and social media marketing, companies have been able to reach out to millions of people at one go instead of marketing a product region to region after being launched in the home market.
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June 2019
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