Social media services have disrupted the PR industry in more ways than one, and the healthcare sector is no exception. The Deloitte’s 2018 global healthcare outlook says that the numbers of providers making their presence known on social media is increasing day by day. Healthcare, just like any other niche, is not transforming because of the big bucks involved; rather, the evolution is credited to improvement of patient experience and the widely adopted customer-centric approach.
What is the role of social media services in the healthcare sector? Even though there is a lot of similarity between marketing for healthcare and other fields, the major differentiator is that this field represents a basic human necessity instead of an impulse to buy. With the skyrocketing healthcare premiums and equally high-rising patient anxiety, it is not always easy to sell. However, PR agencies in Delhi are turning this challenge into opportunity in the following ways:
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June 2019
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