Product failures, personnel problems, natural catastrophes, labor disputes, network breaches, or other catastrophes unexpectedly hit your company and you find yourself trying to put out fires rather than dealing with more productive matters.
Crisis management PR is a delicate technique; it is very precision technology. When it comes to defending one reputation, natural tendencies in human behavior are sometimes polar opposite to communications techniques useful in crisis PR. Crisis management PR is a multi faceted approach. Crisis management PR is dynamic and dependent on a well laid-out, strategic communications plan. It is a multi-faceted approach that takes into account all opinion leaders in your industry – in both the private and public sectors. To manage crisis, you are not only mitigating the damage, but also publicizing everything great that the company has been doing. There has to be a communication build up with legislators and editorial boards and allies. While handling a crisis attack, Startup pr agency usually do a buildup of good works publicity that eventually dwarfs any negativity that you could receive. Crisis management plans start with good PR. An online reputation is worth gold. If you are already pervading the Internet via the PR channels where your industry media and your target markets are hanging out, then any bad publicity that comes your way is easier to handle. Good PR and publicity has a long shelf-life and high value ROI with any crisis management plan. After you have made a ton of good publicity, the media will automatically hesitate to say/publish/air something bad. People are going to be more cautious about dotting their I’s and crossing their T’s to make sure that their source is completely correct, because you already have a huge amount of support from the public. Support of the public is a must to avoid more open attack. PR performs a business crisis management plan in advance to prepare you for any potential problems. Panic doesn’t do anyone any good.So tp tackle any crisis in the near future make sure you’ve done your PR and publicity the right way in the past. A good reputation can save the day by limited damage. Hence it is necessary to depend on PR to manage crisis. PR companies in Delhi use all of the new technology and techniques to deal with crisis. A back up to deal with every situation is necessary. Hence start up companies often rely on PR to make a head start and not fall short upon any tactics to deal with a crisis.
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There have been quite a few changes in the world of PR in the recent years. It has been disrupted up to the point where in the world of shrinking newsrooms, PR is filling the vacuum, and in the boardroom, PR has become an integral part of marketing strategy.
The PR workforce landscape has also changed drastically. PR is no longer restricted to print and broadcast media only, and we have up-skilled to meet the 24/7 always-on news cycle and social media content appetite. Content creation/story-telling is now part of our job. Before the content creators worked mainly in the media companies but now they work in marketing departments / PR and specialist content agencies. Certainly, there are a lot of new job titles and roles, community manager, head of digital, chief creative officer, citizen journalist, brand journalist, etc. PR is the new community managers on social media for clients in the mobile first world we now occupy. PR companies in Delhi and around the world play different roles of being a photographer and picture editors, with real-time sharing on social media a must to make client events trend. Dealing with bloggers and vloggers for many clients, and seeding for social media impact is a daily activity. Contracts and gives and gets need to be agreed in advance of any activity and the leading Irish lifestyle bloggers command high fees for endorsement on their sites. We are measures of coverage achieved, so social media audits and analytics are now part of what we do. Inbound marketing is the new buzz word with blogging and ezines back in vogue and great helpers to SEO. Clients want PR firms, especially the PR consultants in Delhi to do more – SEO, blogger relations, video, online and pay per click advertising. Twitter can set the news agenda and gives individuals and celebrities the opportunity to engage directly with the public. So what does the future hold? The number of outlets/titles and the media landscape have been impacted by the change in the advertising industry business model which has fragmented the media world. From maintaining the reputation of a company at every stage of the client’s journey to bringing all the elements together, it is an all round process. Thus PR practitioners need to be more proactive. PR is definitely still a story-telling function, not just any story, but your Brand Story. Hence in future, PR firms in Delhi will need to draw on a much broader context and become the custodian of the brand story, understanding the company and the environment in which it operates on a very detailed level and developing the messages, the stories and the themes that will help our audiences make a connection with us and clearly position our value to them. Public relations strategy involve the way one communicates inside and outside their organization, events they plan, way in which they need to involve in the community and also the way in which the crisis needs to be managed. On an overall scale, we can say that PR strategy adopted by PR firms is mainly concerned with the way and style in which the media are portraying their client or his/her business. To help you better understand what all is included in PR strategy adopted mainly by PR companies in Delhi; we have outlined each piece along with its importance in creating your brand’s image:
Corporate Communications How businesses communicate with each other, both internally and externally, create its own voice called corporate communications. Whether a startup or a seasoned business firm, you need to know that corporate communications strategy is the backbone of the overall public relations strategy adopted by PR professionals working in PR consultants in Delhi. It uses the brand’s voice to express important messages to the audience in a way that they are able to understand. Media Relations Media relations refer to the relationship shared by an organization with the press. In order to be successful, you need to have a great relationship with the correct contact person from the relevant news outlets to ensure that business gets well portrayed in the eyes of the target audience. And, this is when the traditional and digital PR services provided by PR agencies in Delhi come handy in creating a symbiotic relationship between the press and businesses. Community Relations Whether you or your business both are part of a community and it’s the good community relations only which establishes your business’ presence and the perceptions of others in the mind of the target audience. PR firms in Delhi are available in many ways with which your business can get involved in the community. Crisis Management The way you handle a crisis or any other unexpected situation can make or break your business. Having a PR agency in Delhi, all prepped up with crisis management plan in place allows your business to operate as normally as possible even if the toughest crisis lands down on your shoulder. The PR professionals are very much trained and aware of handling these situations and preserving the brand’s hard earned reputation in the market. Public Relations involves many activities and strategies that combine up to build a positive image of the business in the eyes of the target audience. Having a plan in place can keep these efforts organized and create the image you want for your business. Be it the profitable ones or the non-profitable ones, the new ones or the well-established ones, a good public relations (PR) exposure is all a company in any field of expertise needs to create its credibility in the long run. The good PR strategies adopted by an organisation ensures successful implementation of policies and growth in the overall organisation. This is the reason why the educational sector of the city is referring the big PR companies in Delhi for their extremely benefitting strategies and tactics.
Education is a wide sector in India with an enormous crowd of schools, colleges, universities, etc. With such severe competition, PR companies in Delhi have a crucial role to play in enhancing the image of these educational institutions and in increasing their awareness amongst the target audience. In the present scenario, all educational organisations require public relations tactics be it the ones done with digital PR tools or with traditional PR tools, for their successful functioning, brand recognition, and promotion. With higher and specialised education becoming a trend nowadays, it’s the duty of the educational institutions to inform aspiring students about these courses. This is when PR firms in Delhi enter the arena to perform this extensively challenging job with ease and expertise. With the help of expert professionals working in PR firms in Delhi, educational institutes are able to increase their visibility. People usually trust the PR consultants in Delhi more than any reputed advertising agency of the city as they are very well aware of the fact that the latter has been paid to glorify a client. But, on the other hand, the job of PR professionals working in PR agency in Delhi is to highlight the positives of their client, like the background of the institute, courses offered, achievements of its students and faculty, etc., without glorifying it much and presenting it in its genuine form only. Organising events is one of the ways PR is done for any organisation, mainly the educational institutions as they offer scope for instant feedback and two-way communication as well. The various events that hold the potential to bring in publicity for an institute can be cultural events, donation drives, meetings, launches, sports events, etc. It is the duty of the assigned PR agency in Delhi to plan and execute the event and to disseminate the press release of the same to various media houses for coverage. Nowadays, PR professionals are mainly digital PR tools for communication and circulation of positive information and policies about the institution. Among all the digital PR tools it is the social media that is mostly used to share various updates and activities related to the institution. Blogs, essays, SEO friendly articles, etc. are also used to garner in the good public image for the institution on various online A ton of great entrepreneurs come up with some amazing and innovative business ideas, but there are only a few who are able to succeed in this highly competitive market. It is not only the idea that brings success in the market, but it is also the play of marketing strategies that you are adopting to succeed in the market. And, with public relations (PR) being one of the most essential marketing strategies, Startups need to make sure that they are wisely and surely using it. Here are some major misconceptions startups have when considering PR.
The “We don’t need PR” state of mind We know when you are planning to start a business of your own; you have a million things to do on your own. But, ignoring the specialized PR facilities will surely increase your work burden with media not accepting your invites as they don’t know you. To make the media professionals aware of your plan and to make sure they are there at your launch and later doing stories about the same, it’s necessary for you as a startup to hire the best possible PR agency in Delhi and avail their wide range of services. But make it clear in your mind, great and effective media coverage of launch can be guaranteed when you have one of the PR companies in Delhi assisting you a year to six months prior. Ignoring the value of “regular PR efforts” Startups usually have the misconception of thinking PR as a simple and quite easy work practice. But, they are not aware of the sweat and pain that goes into getting even single media coverage by a PR companies in Delhi. For the PR efforts to be more effective and benefitting the startups need to engage more with the PR professionals in strategizing plans to approach and convince media about their story’s strength. Entrepreneurs coming up with their businesses anytime soon or are planning to expand their business need further to understand that PR is not a one time- effort but instead is a practice that requires consistency and nurturing from time to time. Thinking of themselves as the best storytellers Yes, it’s true that nobody better than the company people knows their products best, but, this doesn’t mean they will also be the best ones to present the story of their products to the media. Startups need to understand that media doesn’t pick any random story but is interested in stories that hold the capacity to make an impact and the PR professionals working in the PR companies in Delhi are expert in doing this job. Expecting results immediately and instantly Building a brand and creating awareness in a customer’s mind is not a thing that will happen overnight. With a huge number of PR campaigns happening in the city, PR cosultants in Delhi expect to start seeing media placements at approximately three months into the campaign. Whether using the traditional PR tools or the Digital PR ones, as the PR campaign progresses the number of PR placements is sure to rise exponentially. As long as the campaign continues, the number of PR placements will increase exponentially. So, instead of expecting instant coverage’s in media, it would be better if you guide them with more product and company insight so that they are able to draft some impactful stories better. The overall way of communication has gone through an incredible transformation over the past few years. To stay ahead of the game, businesses must continuously adapt and evolve – be it how they operate, motivate their team, manage finances or conduct communications with their target audience.
Advertising and traditional ways of communication are as it is losing consumer’ trust and interest. That is why businesses that master the new modes of connecting with their audience will continue to grow in the future. Therefore entrepreneurs cannot ignore Public Relations in todays time and age. In 2017 a company/ start-up needs the services of PR firms. PR being one of the most sought after professions is really booming in Delhi and help Delhi is mushrooming with PR firms these days. Few of the main reasons why PR cannot be ignored are – PR firms brings the power of personal branding and thought-leadership - To earn that trust, brands need to start tailoring the information when addressing their particular key audience as well as be knowledgeable, experienced, and useful in everything that they share. Bearing this in mind, one of the newest PR trends, in particular for those who operate in the B2B sphere, is to become a “thought leader.” Top executives can get noticed and respected by showing that they are an authority on a particular subject. Visual Storytelling – nowadays our lives are more digitally affected than ever before. People are more into reading less and consuming information in a more visual way. This is one of the reasons to start paying more attention to developing visual content in 2017—be it graphs, diagrams, images, slideshows or video clips. Influencers vs Media - While consumers’ trust in advertising has dropped significantly, any other media that doesn’t innovate will start losing its influence as well. The new generation of “prosumers” or proactive consumers tend to trust someone who is more like them or relatable. Eight in ten global respondents say they completely or somewhat trust word-of-mouth as well as the recommendations of friends and family. Thus, influencers and bloggers become a new, more efficient alternative to traditional media and an integral part of any marketing campaign. This means that if brands don’t consider including an influencer marketing program into their communication plans for 2017, they risk being left behind. Digital is the new king - Brochures, catalogs, and informational sheets about your company are becoming a thing of the past. The ‘era of mobile first’ dictates its rules with mobile, apps, the Internet, and social media to be the first touch points and a way of life for many people. As communication evolves and transforms, it’s important for brands to understand how the digital world is organized and to take benefits of the latest technologies to transfer messages to their key audience. Keep your website running. These are just a few reasons why businesses in todays world need PR. Especially PR Companies in Delhi are so authentic and efficient in their work that start up companies need to worry about their public image at all if they hire one of the pr firms! So jump on board and hire PR and get digitalized for more business profits. Public Relations (PR) has been there in the marketing and business arena since long, but it was only in the 2000s that people in India widely started looking it as an essential business element. It was then only that a whole sector named Public Relation sector was dedicated to this essential function. Since then the industry has gone through many changes which have resulted in separate specialised departments being formed for Digital PR, Fashion PR, Corporate PR, and PR for Startups and many others. Among the various sub-departments available in the PR companies of Delhi, it is the Fashion PR department that attracts fresher’s the most. When asking for a reason, it is mostly found that it is the glamour quotient of attending cool parties, meeting major celebrities and designers and working closely with the designers. But what these young newcomers are unaware of is the stress and hard work that goes into the overall working. It might look like Fashion Public Relation is all about meeting celebrities, but in actuality it’s about handling the media relations of the particular brand, ensuring proper coverage's and interviews of the celebrity guests rather than enjoying the event. The professionals looking out to try their luck in the Fashion Public Relation department of any of the top PR consultants in Delhi need to make sure that they always reflect an air of professionalism even when all sorts of glamour, celebrity meetings and high-end parties are happening around them. Other jobs can be once in a while be restricted to 8 to 9 hours job but when opting for a career in PR, especially in Fashion PR make sure to be chipper and ready to go 24*7. Persistence is the key to rising above in the realm of Fashion PR. In starting, it might be possible that the entry-level jobs will result only in doing media and celebrity registrations which might demoralize the fresher a bit. But, what they don’t see is that this exposure is helping them with the opportunity of being sociable and interacting with the fashion fraternities along with handling their clients and associates. Journalists involved the fashion world, are much more honest than those working for other respective fields. If thinking to get into the Fashion PR world offered by Public Relation agenciess in Delhi, then it’s a must to have excellent writing skills. Your job involves corresponding in writing with journalists via press releases and pitch notes. The ones dealing with the fashion world are a tough nut to crack as they ought to reject the story even for one single mistake in writing a line as they have lines of events happening in the city. So, it’s suggested to develop excellent writing skills before entering the world of Fashion PR. Most of the potential clients coming into the offices of the Public Relations (PR) companies in Delhi tend to act as their own publicist after making some copious notes from information in the form of articles and blogs available online. With due respect, all these clients need to understand that they can’t represent themselves and even if they do they will fail badly as a publicist. Professionals and experts working in the PR companies in Delhi know exactly what is going to be picked and what not. For a story to make an impact either with traditional PR or with digital PR, it needs to have- a great story, insight about ongoing trends and great taste knowledge about the target audience. Here are the five reasons one can’t do their PR on their own:
Rejection- Clients don’t really know a number of rejections that come before getting a story pitched in a single publication. With one single person doing the job of publicising it, the rejections can lead to huge numbers. But with some people pitching numerous media persons and publications, the chances of getting media visibility are very high. You might take the rejections personally, but a good PR firm instead of doing so opts to mend and reframe the action-plan to get the best possible media outlet to place the story. Writing Skills- A successful PR doesn’t just require the skills to publicise the events but also requires a good hand at writing etiquettes. Be it the online media or the traditional one journalist respect the content that is short, concise, to-the-point with well-phrased sentences and relevant pitches. No one in the lifestyle publications will pick the story if it is written in way too formal or serious form. Social Media Fails- There might be certain theories claiming that simple word of mouth can easily turn a small idea into a phenomenon on social media. But unfortunately, it’s not true at all. Only good PR professionals working in the best PR Cosultants in Delhi can help you in drafting an impactful social media content that would instantly become a rage on these outlets. Each day billions of messages are flushed on these social media outlets and without the help of a good PR firm one won’t be able to judge which platform is best suited for their campaign. Contacts- Contacts with media persons, bloggers, editors, producers and other influencers in the media industry are worth their weight in gold. Doing a number of interviews, presenting hundreds of statistics and articles will not get media coverage’s because most journalists go with the coverage’s that come from their contacts. That’s why PR firm is hired so that using their contacts you can get the necessary media coverage. Having good media relations is the essential quality looked out in every PR professionals serving to the PR cosultants in Delhi. And, to build the best and the most successful relations among media It’s not a prestigious background but a proper understanding of the balance concept that is required. The concept of balancing the traditional skills of doing PR with digital PR skills will only guarantee great relations with journalists in the overall media kingdom. In terms of PR climate in PR companies in Delhi, things certainly have changed from typewriters to Twitter over the years but despite the changes the experts suggest that the primary methods for interactions with media persons are the ones that still garner success. Here are some points highlighting what exactly the journalists’ desire from PR professionals:
Traditional needs to go hand in hand with digital PR Just like the fact that a healthy body needs a well-balanced diet with a proper mix of fruits and vegetables, a PR professional working in one of the PR companies in Delhi, striking an exact balance between digital and real life connections is exactly the same. Journalists receive almost a thousand mails in a day with most of them getting ignored and sending same mail again and again will do nothing but will ruin your connection with the journalist as he will completely ignore you by transferring your mail in the spam list. Instead of doing this if you drop down a mail and also make a phone call it will translate into getting a realm of good results as this will generate a personal touch in the minds of media professionals. But you can’t even ignore online platforms and social media at all. The more you are aware of the happenings on the social media portal, the more will you be able to elevate your relations with the media personnel. How journalists categorise sources According to the latest survey by a reputed organization, when looking for sources for a story, journalists usually prefer online sources more than the traditional ones. Journalists prefer online press kits (containing photos, digital portfolio of information and other resources) first rather than going with the emails containing press release. It’s not that PR pitches are a thing of past they are still in trend as they generate creative story ideas in journalist’s mind. To supercharge your PR pitches it’s essential to inculcate them with the sensational, breaking or seasonal news. Another good way of highlighting PR pitches is to make them short and furnish them with a link to the online press kit. Social media is a mirror of client’s reach and credibility Social media pages and profiles are of prime importance when interacting with the journalist regarding a client. If you are touting your client as an international expert with 100 Facebook fans and 200 Twitter followers only, then the journalists surely would term your PR pitch as a fraud. So make sure to get your clients enough visibility on their social media pages. No matter how many research a client has done or how many books they have written, it is the number of fans or followers that scream your expertise in any language. |
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June 2018
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