8/16/2017 0 Comments What is SEO in Public Relations?Public relations as a function is concerned about getting a market presence for the client and with both the customers and investors are spending most of their time online; it’s high time to grab attention for the clients through the online portals. And, in getting such attention, it is the Search Engine Optimization (SEO) that helps the PR firms the most.
Although website management is not a thing that usually falls under the PR team’s umbrella, whereas executing simple SEO tricks and techniques communicators can improve the brand’s search rank. This, in turn, would bring greater market acceptance for the client’s media stories as the market believes in confirming what that is claimed in write up, and nothing is more valid than the information available online. Follow this simple 5-step formula to make the best possible use of SEO in your PR Campaigns: 1. Consult with the digital or web team and ascertain some priority key term(s) or phrase that hold the potential to bring forward the company’s name whenever used or talked about in the PR Campaigns and accompanying news. 2. Make it a point to use these designated keywords on the on-site content as much as possible in the places like page title, page URL, first header (H1), copy text, etc. But be careful while using the key terms as the overuse can lead to penalization of the website. 3. Incorporate these keywords into the traditional PR tools like press releases, pitch notes and messaging material like you are doing with the on-site content. Because, ultimately these press releases will get some media coverage that have the potential to appear in search engine’s search. 4. While pitching the media for your story, always remember to ask them for the inclusion of client’s website link in their article. Because it is these backlinks from the trusted media outlets that can create a much stronger impact on a website’s search-rank. 5. Whether it is the tweets, Instagram or the Google+ posts, they all are right there in the search engine’s domain. So, to gain extra visibility for the brand make it a point to incorporate the assigned keywords in the social media posts as naturally as possible. SEO is an important tool for the brand promotion that most PR Consultants in Delhi and around the nation are ignoring. But it is The Yellow Coin Communication that brings in the best of all media presence for its clients by adequately using SEO and other brand promotion tools.
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Over the period of time, PR companies in Delhi have changed so much. Now they are not just about the media relation and churning out press releases like it used to a decade before. Now brands and companies want something is which is very productive & cost effective and this has given rise to the Digital PR.
Digital PR is an online marketing strategy used by brands to increase their online presence through building relationships with key content writers and online journalists to gain ‘press hits’ or citation and high-quality links. It is also the Public Relations for new age having a hybrid mix of marketing and PR for driving defined business goals. It provides add-on benefits to brands existing digital marketing efforts like SEO (Search Engine Optimization) and social media. Here is the list of five important points that why startups in Delhi cannot avoid the digital PR. Growth in Search Engine Rankings One of the most important parts of digital PR firms in Delhi is reaching out to industry influencers to back link your content. When they do so, that sends a signal to Google that you are important authority and you are enough in your filed for the big players to pay attention to you. As such, it is more likely that your search engine rankings will improve. Cultivate brand trust It’s very important for any brand to have a positive image whenever the brands name into a search engine. Creating positive and impartial reviews will gain the customers trust. This can be done by the high-quality articles that are SEO-friendly will signal to search engines that you are credible source of information. Having the reviews of products or services by bloggers will increase trust in your brand. Gain in website traffic When more people will read about your brand and share your content on various social media platforms, this will eventually help in gaining the website traffic. It’s a wildfire, but you need to light it. Once the brand got the traffic on its website, then it can be easily optimized for its present and future customers. Measure your brands success Using digital PR as a means of communication will allows PR consultants in Delhi to track almost every aspect of how successful your interaction has been. Using this sort of information can help guide your brand for the future marketing campaigns, as you begin to learn what your target market responds to in a positive way. Public relations (PR) have existed in our country since two decades ago. It started when multinational corporations entered India after the government opened up the gates for them to improve the economy of the country. Various PR consultants in Delhi and other metros came into existence and offered strategic advice and integrated communication solutions. Though there has been many changes in the PR since then, but the sole motive remains the same i.e. to enhance the image of an organization and keep the brand in the eyes of the people, by being a mediator between the two. The role of PR in the marketing world gained importance with time, and in the present scenario almost every organisation needs a PR company to handle its public relations and branding woes. A PR firm’s role and efficiency is of utmost use for any organisation seeking to build a relationship with its target audience.
PR is all about the content development and management, but in today’s multi-media world, there are many innovative technologies and programs to create and disseminate this content. According to Muck Rack, 92% of the journalists prefer the e-mail pitches over the hard copies one. With social media by their side, PR professionals also have the ability to tweet their press release to targeted influencers and comment on market trends in forums and blogs. PR consultants in Delhi have undergone a dramatic transformation; they are no longer depending only on the traditional media but are presently emphasizing more on the digital PR strategies. The rise of social networks in recent years has been one of the greatest agents of the change in the media and PR firms. PR companies in Delhi are no longer judged by the sheer number of impressions, so multimedia utilization is important. Visual media such as YouTube, Facebook, Twitter and blogs are considerably more relevant when defining success. Today PR companies in Delhi have opened doors for many job opportunities for those people interested in the field. Public relations (PR) is not easy as it seems. It required lot of innovative ideas and different tactics to promote the client and gets its coverage done positively. Maintaining a healthy relations with the media outlets is an integral part of PR because it is the journalists with whom PR experts contact to their client’s coverage. Hence, the scopes of opportunities are increasing and PR professionals need to continue to adopt forward thinking and accept the innovators. PR companies still control the facts but they must collaborate with the like of influencers and bloggers, so they don’t face backlash. When you start with a business, there are piles of work to do and a number of problems and tensions to handle. Amongst all this chaos what often gets left behind is the most crucial part of business called branding. It’s true that most of the companies decide to invest in it right at their planning stage, but due to the specialization it needs, mostly what comes out as a brand gets all messed up with confusing elements. So, it’s better to hire a professional branding agency to handle the specialized field instead of messing it up with your naïve efforts.
Choosing a right branding agency will not only address a business need like that of getting a new logo or brand name but will also change or improvise the way you look at your business. So, to make sure you choose the best branding agency for your company, here is a list of things to check out for in all probable service providers.
The Yellow Coin Communication is one such Branding Agency in Delhi that reflects the presence of all the above mentioned traits and till now is successful in leading their clients from a journey to being mere someone in the industry to now being a successful brand in the market. Lifestyle and Fashion is one of the fastest evolving sectors in India. Indian fashion and lifestyle market is set to grow at a compounded annual growth rate of 12% over the next years to reach Rs. 3,94,000 crore from the currently estimated Rs. 2,21,000 which is evolving at a fast rate. The fashion and lifestyle segment is witnessing a paradigm shift with women’s apparel expected to match men’s apparel at par I terms of 37% market share each in 2016.
In the Lifestyle and Fashion Industry, trends changes as fast as they come. This is one of the most demanding sectors wherein all the PR consultants in Delhi strive to reach the acme. Visual merchandising, advertising, public relation strategies, graphic designing and fashion & lifestyle creative writing are the different forms of tools that are required in Fashion and Lifestyle industry. Through these tools fashion and lifestyle industry reaches out to its potential consumers. Today the market place is flooded with several e-commerce options for the shoppers to buy these lifestyle and fashion trending products. There are a large and enormous number of products and services are being offered for the customers on these e-commerce websites and apps. In the last few years, the growth of e-commerce industry in India has been phenomenal as more of fashion and lifestyle brands have started discovering the benefits of using this platform. This trend has created an enough scope for online business in the future. There are many lifestyle PR agencies in Delhi which are more involved in the PR of these lifestyle and fashion brands. Not every brand can spend its capital on the TV ads or on the big hoardings. For such companies Digital PR is boon for them. Unlike tradition PR, digital marketing is more convenient way for the small budget companies to invest on the publicity of their brands. As more people are active on the internet today. This has also increased the value of the digital marketing. From small budget companies to huge budget companies are investing their capital in digital marketing. Digital marketing is considered to be the future of the PR. It is an umbrella term for all online marketing efforts. Another key component of digital PR is mobile marketing. In fact, mobile usage as whole accounts of 60% of time spent consuming digital media, while desktop based digital media consumption makes up the remaining 40%. This means that it's very essential for the fashion and lifestyle brands to optimize the digital ads, web pages, social media and other digital assets for mobile and computer devices. 8/16/2017 0 Comments Best PR Agencies in India?Public relations (PR) had always been part of the business world since time immemorial, but it is only in the recent times that this crucial activity gained its importance in the corporate and startup fabric of India. And, with the concept gaining its momentum, the nation has seen a sudden steep rise in the numbers of PR agencies in India.
And, with such a huge crowd here are some traits that certainly need to be searched for getting hold of the best PR Agencies in India instead of wasting time and resources with the not-so-good ones:
8/16/2017 0 Comments How to use PR in startups?Public Relations (PR) is that form of marketing which is accessible to startup or newly formed firms. PR companies in Delhi use various tactics for the startup firms to tap into specialized expertise.The one main of PR companies in Delhi for startup firms is to have people with high credibility, such as industry thoughts leaders or the members of the press, talk favorably about the product or the company. Additionally, a PR company also provides startup firms a specialized talent marketing communication, especially in media relations. Here are the following points that startup firms should keep in mind before opting for the PR companies.
Choosing a right PR agency for startup It’s very important and necessary for the startup firms to choose a right Public Relation company according to their needs. A good Public Relation company will have the skills that include positioning, articulating your message, conducting market research and filtering the audience – in addition to getting media to communicate with your message. Eventually, this will build the brand, help the firm to stand out, increase the visibility and get in the front of decision makers. Target the right audience “Who are you trying to reach and why? You need to find out what you want the end goal to be,” said Joshua. For Public Relation companies it’s very important to have the targeting audience for accelerating the brand reach. For instance, if the product is for the mothers then we try to reach out the media that mother reads, not just media that we think. Don’t ignore social media In this era of digitalisation, it’s very important to establish your brand on the various social media platforms this will represent your brand, your values, and culture, such as creating an engaging social media campaign right from the beginning to increase the brand presence. Giving dedicated time to directly engage with the followers, answers questions, share information and include in the conversation. These all tactics will eventually help the brand to establish its identity and credibility in the industry. Be sure that you have got the news to share. Startup firms while approaching to the PR companies must keep in mind that no media will report about your startup until you produce something new and unique. So pick up the unique aspects of what you do and highlight them. It’s also important to be honest with yourself so that you can craft a creative message. Build relationships Rather than blindly distributing press releases, be specific and get to know the reporters, bloggers and editors who can actually cover your product in the various media outlets. If a targeted journalist in your town then invite him or her for a lunch or a cup of tea or a coffee. During these get together, you can offer your startup as a resource story related to the company’s expertise, instead of blatantly asking for coverage of your startup. It can be challenging for a newly formed, unknown startup pr firm to grab the media attention. The budgets might be tight, relationship with journalists may not be that strong and also there are chances of facing difficulty in explaining the new concept. In the infancy stage, the startup firms usually employ few people focused on product and developments. Therefore it is very necessary for the startup firms to take the right approach to Public Relations (PR), marketing and advertising in the early stage to attract interest from venture capitalists.
As PR companies in Delhi are being contacted by hundreds of companies, they have developed a taste about what works and what doesn’t works for the startup firms. Below are the tips for the newly formed firms looking for coverage. PR is a process It is important to know that PR is a process not an event. In the early stage startup firms should not do PR around milestone. Public Relation is a continual process. It needs months or even years to build good relationships with the journalists. Firms must help journalists on stories, act as a source, develop real and healthy relationships, read their stories and eventually when you have news they are more willing to have a conversation. Get to know your target media and journalists For startup firms it’s very important to identify their target media outlets and journalists. These firms should keep in mind that instead of pitching everyone and anyone, it’s good to go for few media outlets of their top choices. Take some time to identify the journalists who write for these media outlets, read their work and follow them on social media. Develop your pitch so it’s newsworthy. Firms should make sure that their pitch angle is newsworthy, not only they are required to highlight a unique selling point, but also need to draft a pitch that can relate to the targeted media. This can find a newsworthy angle for virtually any outlet if they just get a little creative. Never send a copy/paste generic pitch. It’s very important for journalists and editors to spot out the copy/paste generic pitch. If they suspect your pitch is copy/paste, they will immediately delete your mail. So make sure that your pitch is completely personalized and specific around them and the outlet which they work for. Follow reporters and journalists on Twitter It’s very important to build good relationship with the groups of reporters and journalists that covers your firm. Best way to do is follow them on twitter. Virtually every journalist is on twitter and many of them prefer using it as their main communication source. Besides that, meeting up for lunch or drinks is always the best option when it comes to keeping the conversation alive. 8/16/2017 0 Comments How Social Media can help with PRWith the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, social media has become as much a professional staple as a personal one. Many businesses are failing to utilize social media for PR, small or online based businesses both. If you need improvement in your business, try to use direct engagement with both customers and the press. Social media is perfect for both.
Social media can be useful for you business along with Pr in more ways than you can think. To get started, here are a few tips – Most PR Companies in Delhi publish social media friendly content such as case studies which are a great option. They are some of the most powerful quantifiers you can use on the web. Not only do they present clear, concise data, but they also offer perspective in the results. More than that, if you present it in the right way you can elicit an emotional response that will prompt engagement and potentially sharing. The case studies of companies are often shared and cited by the major media outlets. Add in visuals, and you have the perfect content for social sharing, all with the aim of improving PR and brand image. Blogger’s coverage – Do not ignore the blogosphere. Startup PR firm in Delhi collaborate often with bloggers in association with their clients. It is the perfect link between social media and PR as bloggers are active on social media and many of them are closely monitored by journalists. You need to get mentioned by the bloggers. To get featured you need to be a contributor. Guest posting at a well-known blog is a good way to get media coverage. Provide your expertise wherever needed. Being featured in a expert interview is a good way to make yourself more discoverable by journalists looking for quotes on a topic. Get your service or product reviewed. Whether you pro-actively seek coverage or not, your product will probably be reviewed by users anyways. Blogger reviews work great for potential media coverage as well. Connect with the press on social media – The media relies quite a lot on social media to pick up content. They often share a shocking amount of information from the web these days. Not just details to enhance stories, but entire stories. Use of hashtags on twitter are often covered by major news outlets. Thereby we can see that social media sites have become a solid part of journalism. Social media can offer you a fast way to go about connecting with the media. By strategic use if hashtags and social media tagging, you can get a solid media coverage, provided you have a good story to cover. It’s a fact that PR plays a vital role in efficient management of NGOs. These days most of the NGO's have their own PR strategies to attract social attention and funds. Hence the importance of Public Relations in NGO management is now accepted worldwide. Foundations and charities are using advanced PR campaigns to raise funds, and artfully using standard lobbying techniques with governments. NGO's often seek to mobilize public support. A PR strategy can be used to create awareness about the organisation's aims and objectives, which can lead to the flow of funds. However the rules of the game have changed. Earlier many NGO's functioned in a very traditional way and they did not use PR as a tool for attracting social attention and funds. Now they do.
NGOs need to communicate and tell a story. Visibility is a premium commodity. You can easily grab headlines, if you have an interesting and strong story to tell. NGOs, like other organisations, try to raise visibility for their groups. So, like other organisations, they should work with communications programs to make sure their message reaches the masses. NGOs face many challenges and opportunities as well. However, the organisation is not telling its story consistently and strategically, it is bound to fail. Most PR companies in Delhi help NGO’s let their voices be heard. There are various tips for building and maintaining a reputation. If followed, these tips can help NGOs improve their ability and communicate messages in a much effective way to the target audience. This will widen their spheres of influence, and enhance their reputations – all in the service of their mission. In order to do well, an organisation must first communicate well. Every organization must differentiate itself in the crowd of rest with its own compelling yet message driven story. The stories should be built on the foundation of sharply defined messages that clearly defines the organisation’s goals and objectives. A core message platform is the key to any communications strategy. NGOs need to get working and conduct some series of communications activities to drive immediate goals. However, proactively executing a well-planned communications strategy that maintains the consistency of messages is far more effective in achieving long-term goals and creating a good reputation. Identifying and training spokesperson is also an important element. Today, we see many celebrities endorsing NGOs, when the glamour quotient shoots up at NGO-sponsored events. Spokespersons may also need some professional media and presentation training, to sharpen their skills of conveying messages; it will also make the messengers more comfortable and make sure the organisation is speaking in one voice. A proper communication activity must be rolled out. Execution, which might include doing regular media search and issuing proprietary data and surveys, is necessary. Startup PR firm in Delhi must know these strategies to help NGO’s. Lastly, use social media to engage. Social media should be approached with the same strategic mindset one would bring to traditional communications. Interaction needs to be message oriented, benefitting the audience with something useful and part of an overall mix of communications tools. |
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